The benefits of flexible packaging are clear, profound need not be emphasized. With their first advantage the packaging materials are lightweight and this helps reduce both transportation costs;Secondly, it allows them to take on various shapes so that products fit better inside these containers than if crumpled paper alone were used. At the same time, it is also possible for pieces not to get broken off when packing and shipping them through long distances. In addition, flexible packaging can better protect against the adverse conditions products sometimes encounter during transit. Its materials are more recyclable and biodegradable than traditional packaging, and environmentally aware consumers know this better than most others. The property makes it particularly attractive to those who care about nature and who place a premium on environmental responsibility in their selection of consumer products. Design flexibility also offers branding power far beyond what is possible in such a crowded environment as the store shelves. As a final benefit, the practical advantages-such longer shelf life and simple operation have all gone into making products more attractive to customers, thus directly increasing sales and user satisfaction.