But unlike simply design, attractive food packaging is not only a decoration it also comes with very practical and useful functions. Second, this increases the shelf-life of your product and hence can reduce wastage as food lasts longer. Furthermore it can also increase the consumer willingness to purchase due its nice packaging designs which makes perceived value greater(metrics and dimensions in marketing). In the third instance good packaging succinctly communicates important information about a product and this in turn educates customers so that they can make informed choices. Plus, you add user convenience and improve experience with unique features such as easy-to-tear perforation and reclosable seals. The food is thoughtfully wrapped so that you can enjoy a skill-driven unboxing experience. Contributed by sawmeals As there, brand recognition will grow faster and so on the customer loyalty.