The sturdy zipper closure incorporated into the flat bottom pouch is anything but a mere novelty--it means food will stay fresh until eaten. When the pouch is turned into a tightly-secured, impermeable and moisture-resistant package, the product becomes fully capable of protecting raw materials from the threat of contamination by outside these hazards as well those originating within their own enclosure. This not only improves overall consumer satisfaction but also helps lengthen the product's shelf life. For both producers and consumers, this avoids waste and saved money over time is the result.

With the flat bottom pouches offering brands a unique and highly visible package for their products, elders are less likely to overlook creativity in design hitherto it may have been overlooked because of the limitations on surface graphics. Flat bottom pouches also have an extremely novel way of marketing their products: they can print high-quality images and text directly on the surface of the pouch. This means that company stories, values or other such brand narratives are no longer a barrier to be made imperceptible even so organizations have all the tools they need for display. In addition to enhancing brand recognition and customer trust, custom printing makes packaging appear more refined and elegant, providing a justification for premium pricing. Such personalization makes the product--the flat bottom pouch with zipper--an important strategic asset in a highly competitive retail business environment.